Heretic Parfum - Rhubarb Thief

This fragrance captures the daring spirit of pilfered treasures and fleeting indulgence. Bold notes of rhubarb, grapefruit, and cedarwood create a vibrant blend layered with a touch of irreverence. Rhubarb Thief is an ode to those who embrace beauty, playfulness, and the unexpected.

SCENT FAMILY: Green, Tart, and Dangerous

SCENT NOTES: grapefruit peel, cedar, angelica, thyme, verbena, carrot seed, rhubarb, pink jasmine, cypress, elemi, oakmoss

CERTIFICATIONS: No phthalates, No parabens, No synthetic dyes, No formaldehyde, Vegan-friendly, Cruelty-free

CONCENTRATION: eau de parfum

LAUNCHED: 2026

ORIGIN: United States of America

SERIES: Rhubarb Thief 

CREATIVE DIRECTOR: Douglas Little

INGREDIENTS: ORGANIC NON-GMO SUGAR CANE ALCOHOL, TRIETHYL CITRATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, CITRUS AURANTIUM DULCIS, METHYLBENZYL ACETATE, LINALOOL, OXACYCLOHEPTADEC-10-EN-2-ONE, JUNIPERUS MEXICANA OIL,VETIVERIA ZIZANOIDES, CITRONELLOL, PHENETHYL ALCOHOL, GERANIOL, ANGELICA ARCHANGELICA

Our handcrafted fragrances surpass all industry standards of “clean” with their plant-based ingredients blended in organic, non-GMO sugarcane alcohol. Jasmine Smoke is composed of 100% naturally-derived ingredients, as defined by ISO 9235 – Natural Aromatic Raw Materials Vocabulary.

The Story: Rhubarb grows where spells are planted. At the edges of gardens, between order and wildness, it pushes its crimson stalks through dark soil like a secret kept by the earth. In old herbals and folk traditions, rhubarb was less ingredient than incantation, used to restore balance, move stagnant energies, and protect the body from unseen disturbances. It was a plant taken quietly, at dawn or dusk, when its magic was strongest. Rhubarb Thief opens with tension and snap. Grapefruit pith delivers a bitter-bright jolt; dry, bracing, and alive,tempered by the clean grain of cedar. Angelica, long regarded as a guardian plant and tonic, brings an herbal muskiness that feels both medicinal and spiritual. Thyme and verbena sharpen the edges, aromatic and green, while carrot seed introduces a soft earthiness, rooted, warm, and quietly grounding. At the heart, the stalk is snapped. Rhubarb arrives vivid and mouthwatering.

Green, tart, and vegetal, its brightness humming with energy rather than sweetness. Pink jasmine softens the sharpness with a translucent floral warmth, while cypress adds verticality, cool, resinous, and breath-opening, a tree long associated with vitality and renewal. The base settles into moss and resin. Elemi brings a citrus-tinged balminess, once used in healing salves to soothe both skin and spirit. Oakmoss anchors the composition in damp forest shadow, mineral, velvety, and alive, connecting the body back to earth.

Rhubarb Thief is a perfume of recalibration, bright yet rooted, cleansing yet sensual. A botanical charm disguised as pleasure, stolen from the garden before the light changes and the spell breaks.